you easily pay like $500-700 for a good helmet - right?
Then add GPS (and yes you could use your phone, but then you have to buy holder, cable and maybe protection and sun cancellation thingy) so thats easily about $100-200?
And then you have the the bluetooth connection, the rear camera (wish they would have added a front for recordings - but maybe its the next generation.
And then you have like $500 for being cool - and hell why does Apple sell so much outdated technology if cools not a factor,